ALBERTA FERRETTI FALL 2021 CAMPAIGN FILM
The new Alberta Ferretti collection moves along this thin line, thriving on dichotomies and contradictions.
September 3, 2021
Unveiling the new Alberta Ferretti Fall 2021 ad campaign filmed by Lorena Pagès featuring by Fran Summers.
It is made of enveloping shapes, which embrace the body in the warmth of fuzzy, protective textures; it eskews angles, flowing in curves. A new minimalism arises; then, suddenly, the daring to sparkle explodes, without hesitation, into dreamy, nightly escapism.
Classic shapes in unexpected volumes suggest unexpected ways to wear staple garments. Coats edged in blanket stitching are wide like ponchos, or fluid like dressing gowns, and can be worn alone, or under sturdy trench coats. Shoulders are marked. A ruffle peeks a boo from the turtleneck collar of a ribbed sweater, like a small ruff, while long pleated skirts open over soft trousers. A new vocabulary is affirmed: sensuality is not measured with the inches of bare skin. On the contrary, there is pleasure in covering up, from the neck down to the ankles.