MCM FALL 2021 M’ETAVERSE CAMPAIGN FILM
The latest collection reimagines our house codes into a new aesthetic which empowers both movement and leisure.
August 27, 2021
For MCM Fall 2021 campagin, the brand introduces a nexus where journeys and destinations converge and contrast creates concord.
The 45th anniversary campaign unites multiple lives at a singular point, creating a nexus between the natural, virtual, and communal worlds. A realm where contrast equals harmony… This is the M’ETAVERSE.
Musician A$AP Nast, digital creators Stella Lucia and Kiddy Akita, and model Lukas Marshall navigate the halls of the M’ETAVERSE in search of an outdoor escape and an inward retreat. Standing as the sole landmark, MCM’s new Cubic Logo quickly becomes home—a source of comfort, a space where connections are formed, and the point from which all journeys begin and end.
Through a mix of structured tailoring and deconstructed silhouettes, the elevated looks of the 45th anniversary collection epitomize the past and future of MCM. The composite styles also represent the modern individual: a set of separate sensibilities that form a whole greater than the sum of its parts.