FENDI FALL 2021 AD CAMPAIGN
Marking the first ready-to-wear collection from Kim Jones, Fendi unveils its Fall campaign.
August 17, 2021
The Fendi Fall 2021 ad campaign debut of Kim Jones’ first ready-to-wear collection echoes the story explored within the collection: an homage to the house, and extraordinary Italian elegance, as seen from a new perspective.
Creatively directed by Ronnie Cooke Newhouse and photographed by Craig McDean against the backdrop of the FENDI headquarters at Palazzo della Civiltà Italiana, the images unite classicism and modernity to showcase the starting point for Jones’ vision.
Grounded in tradition, but looking forwards into the future, the new visual language of the Roman house – imbued with the spirit and light of the capital – is codified with clarity. This is the heart of Fendi, revitalised anew.