CHANEL PRE-FALL 2021 AD CAMPAIGN
Valentin Giacobetti photographed Ola Rudnicka, model and friend of the House, as the face of the new campaign.
July 23, 2021
Model and friend of the House, Ola Rudnicka’s instinctive, masculine-feminine style was a source of inspiration for Virginie Viard in the creation of the Chanel Pre-Fall 2021 collection. “There are things that I didn’t realise in the way I dress,” says Ola Rudnicka. “I never tried to define my style before. We could say I discovered it via Chanel. There is no better way.”
“It’s actually very 70s and a bit punk, with this classic Chanel hint in a way which is very elegant,” she adds. Indeed, the emphasis is on contrasting colours – black and white punctuated by pink and shades of grey -, materials (tweed, leather, knits, felt, cashmere, flannel, satin and silk) and styles.
A masculine-inspired silhouette emerges, such as this oversized black wool and cashmere coat with a wide collar, this pure trompe-l’oeil dress and this short grey duffle coat in hues that remind Ola Rudnicka of Brutalist architecture. Feminine details are nevertheless omnipresent: buttons with a double C on a shiny white leather coat lined with shearling, tweed embellished with sequins. The result of this masculine and feminine combination is a modern and relaxed look.
The collection also revisits the Parisienne’s style: a jacket and short skirt ensemble in black tweed highlighted by leather boots and a silver mini-bag, check patterns on suits and bags, and a play on layering with a shirt jacket worn under a black and pink waistcoat and a bag adorned with patches.
The Chanel pre-collection is now available in boutiques.