TOD’S SEASONAL POP-UP STORE IN EAST HAMPTON
Tod’s debuts its seasonal pop-up in East Hampton, New York inspired by the seaside landscapes of Portofino.
July 14, 2021
The unique space of the Tod’s seasonal pop-up in East Hampton is an artistically decorated interior with illustrations by artist Andrea Tarell, iconic products and an exclusive collection of must-have summer essentials.
The 1,700-square-foot space at 47 Newtown Lane is decorated with printed wallpaper and is inspired by Italy’s picturesque seaside landscapes of Portofino.
“We opened softly the weekend of Easter, there are a lot of people living here during this moment, and I think it’s important to be here. Of course, the season will be stronger between Memorial Day and Labor Day,” said Roberto Lorenzini, chief executive officer of Tod’s Group Americas.
Tod’s will have the pop-up store open for the entire year. There’s a possibility they can lease it as a permanent store. Tod’s currently has 14 permanent locations, and this is its only pop-up in the U.S.