For the series of photographs, lensed by Mert and Marcus, Dua Lipa has undergone a hair makeover to front the Versace Fall 2021 ad campaign and sports long red locks.

Donatella Versace has said that Dua is the perfect choice to represent the luxury brand as she embodies many of the characteristics that the designer holds dear.

Revealing she was first impressed by “the way she speaks,” Donatella also praised Dua’s work ethic, inner strength and confidence.

“She hasn’t had it easy, she has fought for what she believed in and for what she has achieved,” the designer said. “She reminds me of women in the south of Italy, she leads, she is not led.”

In the first of three shots posted on her grid, Dua sports a fuzzy coat, a silky bandana – debuted by Gigi and Bella Hadid on the runway – and a bag adorned with the house’s brand new La Greca monogram.