MCM SIGNATURE UNISEX FRAGRANCE COLLECTION DEBUT
The MCM Signature Fragrance Eau de Parfum, the perfume arrives in a bottle inspired by the label’s classic backpack.
May 31, 2021
Marked by creativity and travel, the MCM Signature is the spirited scent of wanderlust in a boundary-pushing unisex fragrance.
“Emotion is the epicenter of all journeys and destinations. For MCM, a brand with a strong travel heritage, we wanted to conceptualize our DNA of mobility through a fragrance that captures the essence of discovery – from sentiment to scent,” MCM’s Creative Director Dirk Schönberger said in a press release. “Our consumer is not confined by rules, gender, boundaries or location — travel is their creative expression. The MCM fragrance joins them on their journey across imaginary, physical and digital domains.”
Propelled by the winds of wanderlust, this fresh departure from the status quo opens with hyper-real raspberry and progresses unexpectedly into the floral realm of hand-picked jasmine.
In time, the scent reaches its long-awaited destination: a tranquil domain where warm amber and clean textured woods coexist in harmony. A brilliant nod to MCM’s travel DNA, the fragrance bottle is meticulously modeled after the legendary Stark backpack.
Shop the fragrance here.