A long-time client of the Roman high jewelry house, global fashion leader and entrepreneur Chiara Ferragni shares with Bulgari the same joyful, independent, bold and authentic approach which has enchanted millions of followers across the globe.

“I’m so proud to be part of the Bvlgari family because there is a strong bond not only with the brand, but also with Jean-Christophe Babin and Lucia Silvestri”, states Chiara Ferragni. “The Bvlgari legacy is about audacity, boldness and iconic Italian design famous all over the world, all values that we share since ever. This is the reason why we are joining forces to focus on having a social impact with our future activities.”

In the images shot in a Milano studio by photographer Giulio Rustichelli, Chiara Ferragni poses wearing some of the Bulgari 2021 jewelry collection, spanning from the signature B.Zero1 collection and the Serpenti and Serpenti Viper range to a stunning Monete high jewelry necklace.

“We are honored to welcome Chiara Ferragni to the Bulgari family as a new Global ambassador,” says Bulgari chief executive officer Jean-Christophe Babin. “I think that Chiara perfectly embodies the most authentic spirit of our company, which is rooted in highly positive values, including joy, creativity, beauty, magnificence, quality, but also grace and generosity. In her new role, Chiara will be an incredible alley to make our messages resonate across also the young generations. She is also for me as CEO an extraordinary sparring partner on fashion and luxury trends” concluded Babin.