Inspired by the passing of time, the new Versace Spring 2021 timepiece campaign juxtaposes the latest women’s watch designs with an ancient timepiece – the hourglass.

Referencing the colors – and sands – of Versacepolis, new campaign imagery puts the golden hourglass against a cool, underwater-toned backdrop.

The latest watches play and interact with the sculptural symbol of time. Sands, seconds, minutes, and hours are fleeting, yet the Versace watches’ charm is enduring.