PRADA 2021 GALLERIA HANDBAG CAMPAIGN FILM STARRING HUNTER SCHAFER
Prada's Galleria bag is a celebration of the joy of fashion, framed through the art of filmmaking - a dream, within a dream.
May 17, 2021
A reminder of the purity of those dreams, of that magic, is the intention that guides this new campaign: a new character, Hunter Schafer, and a filmmaker, Xavier Dolan, are invited to examine the timeless Prada Galleria handbag with no preconceived expectations.
Reminiscent of the frame-shapes and medicine-style bags popular in the mid-century, the Galleria bag knowingly references classic styles of the past and exemplifies Prada’s century-old prowess and excellence in the manufacture of leathergoods.
Filmmaker Xavier Dolan directs his personal vision the Prada Galleria’s identity in a cinematic short that draws inspiration from a ceaseless fascination with the iconography of the fashion industry.
Hunter Schafer is the heroine – a romantic, a young girl imagining her place within her different fantasies. We leap from her bedroom, to imaginings of a fashion shoot, universal reflections of fashion as imagined in the popular consciousness, an escape from her reality.
A constant presence, Schafer’s fantasy is the Prada Galleria, a talisman of fashion, reimagined in different contexts, differing locales and visions, jolting between imaginary scenes and scenarios, between multiple micro-narratives.