For Pre-Fall, Pierpaolo Piccioli lensed the look book himself, with a cast of Italian beauties with something to say.

May 12, 2021


The Valentino Pre-Fall 2021 collection was intended as a series of individual pieces underlining the unique humanity of each woman and her non-stereotyped representation of femininity.

“The way I approached the shoot was a metaphor of what I’m doing at Valentino,” explained Piccioli. “Models for me are individuals, persone. This is a moment in time where humanity is paramount. The whole cultural discourse about inclusivity, accepting and enhancing diversities, and the freedom of expressing oneself—it’s just about putting humanity front and center as a non-negotiable social, political, and personal value.”

Shot in an empty yet decadent Roman palazzo, with chiaroscuro light giving each image a painterly, metaphysical aura, the collection paid a telling homage to Valentino’s culture of couture, even if it consisted mostly of daywear. Dégradé embroideries in macro sequins, wool knots, and beads; handmade taffeta and lace intarsia; bouillonné rosettes and thread-made appliqués; embellishments made through a complex carving techniques—these and other couture flourishes were lavished on clean-cut coats and capes in double cashmere, everyday pieces of luxurious ease. Red roses, an homage to the famous Valentino flamingo dress, were stitched on a sweatshirt in vermilion cady, while a simple shirt in crisp pale blue poplin was inlaid with individually cut florals selected from different types of see-through lace.


Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.