It was under the sign of Jean Cocteau that Virginie Viard began to think about the Chanel Cruise collection.

May 7, 2021

The Chanel Resort 2022 runway show was set at the Carrières de Lumières, in Les Baux-de-Provence, as Virginie Viard envisioned a very clean collection, with a very distinct two-tone, made up of bright white and deep black.

Nothing better to capture and reflect the light, so loved by Jean Cocteau and Chanel, than these contrasts between the radiant whiteness of a long shirt-dress and black macramé capes, between a white tweed jacket embroidered with lucky charms and a black dress in velvet and leather.

It was in Gabrielle Chanel’s recently restored apartment at 31 rue Cambon that Inez & Vinoodh photographed six outfits for the press kit.

“Because it was there that Gabrielle Chanel housed her favorite bestiary, her lions, female sphinxes, but also deer, which are printed, along with other symbols of the House, on a long negligee-style dress in pink-beige and black crêpe. It was also in this apartment that she received her close friends, including Jean Cocteau,” concludes Virginie Viard. “Ultimately, through her friendships, it is Chanel, the woman, that I love more and more: her life gives us access to characters just as extraordinary as herself.”

Get an exclusive look at the Chanel Cruise collection by Virginie Viard and go backstage to discover more.



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