On the occasion of its 110th anniversary, Fila celebrates its Italian heritage by partnering with icons of Italian excellence and embarking on a journey that highlights the spirit of Italian culture through unexpected collaborations. The Italian journey for Fila begins with a collaboration with Acqua di Parma, a symbol of the Italian Arte di Vivere, the unique and vibrant mix of all that is loved about Italy – its nature, culture, and art.
The Acqua di Parma x Fila collaboration happens en plein air, in the Mediterranean, and takes the shape of 1,100 numbered, limited-edition sets, presented in Acqua di Parma’s signature sunny yellow and marked with vertical stripes in Fila’s iconic red and navy hues. Inside, the two worlds are merged together as Blu Mediterraneo Arancia di Capri meets a terry-lined tyvek windbreaker, a replica of Fila’s iconic Aqua style from 1976, where a dash of turquoise and white was added to the blue that was signature for sailing, becoming a sportswear staple for boating.
The journey begins by immersing in the scent and putting on the jacket, into the sunniest Italian fantasy, charging ahead with the feeling of being alive in a boost of energy and positivity. Acqua di Parma x Fila 110th Anniversary sets will be exclusively available on AcquadiParma.com and Fila.com.