LOUIS VUITTON TAMBOUR STREET DRIVER TIMEPIECE CAMPAIGN FEATURING SOPHIE TURNER
Louis Vuitton unveils “Journey Beyond the Surface,” the new campaign for the Tambour Street Diver watch.
April 20, 2021
The new Louis Vuitton Tambour Street Driver watch campaign stars British actor and House ambassador Sophie Turner who sports the sports the white and navy-blue, in Pacific White style.
Shot by Mario Sorrenti, the campaign takes a metaphorical plunge into an urban odyssey with a timepiece that is as stylish as it is functional for sporty adventures.
Crafted from a single block of metal and larger at the base than at the top, the unique shape of the Tambour was inspired by a drum. Both stylish and utilitarian, this Swiss-made timepiece is water resistant up to 300 ft.
By looking beyond its stylish surface, the sportier aspects of the Tambour Street Diver are revealed. From the screw-down crowns and 100m of water resistance, to the generous coatings of Super-LumiNova on dial elements and inner rotating bezel, all bear witness to the utilitarian practicality of this Swiss-made timepiece.
Highly artisanal, multi-functional and creatively distinctive, the Tambour Street Diver brings together all the requirements of a traditional dive watch, while retaining the vibrant and unconventional style elements that have always been central to Louis Vuitton. This radical combination of design and purpose bridges the ever-flowing connections between craftmanship and technology, work and play, the lure of adventurous discoveries and everyday city living.