PRADA LINEA ROSSA SPRING 2021 CAMPAIGN FILM
Prada reinvents the brand’s iconic ‘red line’ as the demarcations of spaces designated for sport.
April 16, 2021
Filmed and photographed in action by the Los Angeles-based visual artist Martine Syms, the unique talents chosen to front the Prada Linea Rossa Spring 2021 campaign epitomize excellence – each with a tie, directly, to the sport of skating or BMX riding, and therefore to the urban topographies.
Cai Xu Kun is a world-famous Chinese singer-songwriter and record producer, whose multiple skills also include the sport of rollerblading. Briana King is a skateboarder, model, and community organizer from East Los Angeles. She is well-known for organizing and touring girl and queer skateboarding meet-ups around the world. Rachelle Vinberg is a passionate actor and skateboarder, who roled in the 2018 film Skate Kitchen and a subsequent HBO TV series Betty, both based on her real-life experiences as part of a female skate crew. Austin Augie is a photographer and award-winning professional BMX rider, with over half a million subscribers on YouTube. Le’Andre Sanders, a talented local Los Angelean skateboarder, plays a cameo role.
The collection is lightweight and streamlined, engineered to a dynamism representative of the contemporary world. Silhouettes alternate between body-hugging and free-flowing, all emphasizing locomotion – the energy of movement. Both men’s and womenswear share traits: a sharply-focussed palette of white, black and grey with the iconic Linea Rossa.
As always, technical fabric innovation is fundamental. Polyester knit fabrics delineates the body, a basis for fluid layers of tecno-knit and nylon – thin, lightweight and waterproof ripstop, whose semi-translucence allows glimpses of the form in motion.