Bottega Veneta explores an alternative way to engage with collaborators and audiences with this new digital journal. The digital journal captures the universe of Bottega Veneta and will publish four times a year to coincide with the launch of collections in store. Issue 01 reflects the mood of Salon 01, looking at the idea of domesticity.

“Social media represents the homogenization of culture. Everyone sees the same stream of content. A huge amount of thought goes into what I do, and social media oversimplifies it,” the house’s creative director shared in an interview with The Guardian ahead of the journal’s debut. “There is a mood of playground bullying on social media which I don’t really like,” he added. “I wanted to do something joyful instead. We are not just a brand, we are a team of people who work together and I don’t want to collude in an atmosphere that feels negative.”

Published in time with the launch of collections in Bottega Veneta’s stores, the first installment comes with two covers illustrated by James Lacey. The digital magazine reveals works spanning photography, illustrations and more featuring the likes of Kelsey Lu as well as Missy Elliott lensed by Tyrone Lebon.

Discover the first issue here.