From sweet embellished caped dresses and embroidered cotton voile midis to breathtakingly simple broderie anglaise gowns, the Erdem White Bridal collection is pure, easy and effortless.

“A bride should always look like the most beautiful version of themselves, not like they are dressing up as someone else,” asserts Erdem Moralioğlu. “The most modern thing is to be totally yourself.”

An edit of six ready-to-wear wedding dresses are made to wear well beyond the big day.

The Caelyn mini dress, worn in the Iceland-shot lookbook with a dotted tulle headband and floral neck charm, was inspired by a moment in the Fall 2015 show. The blooming necklace is a version of the accessories from his most recent runway presentation, the Fall 2020 collection inspired by Cecil Beaton, which was staged before the pandemic took hold and Moralioğlu had time to dream up new brand propositions such as this.

The ditsy cotton Ulrica and Suzette dresses are personal favourites, because they look simultaneously new and 100 years old.

“I designed the White Collection with love, the same way I approach anything,” Erdem said.

Shop the collection here.