The Agent Provocateur Valentine’s Day 2021 ad campaign explores the unyielding and universal force of love with its latest selection of lingerie, nightwear, and bedroom accessories. Designed to catch the eye of the fearlessly feminine woman, this is lingerie to fall in love with.

Creative Director Sarah Shotton used unconditional love and its relentless ability to transform a woman’s body and soul as inspiration behind the Valentine’s collection.

“For Valentine’s Day, her partner disregards frivolous tokens of affection, and opts for lingerie that magnifies her magnificence, signifies her strength, and flatters her femininity. All signed with love,” said Sarah Shotton, Creative Director.

Merging the union between the strength of a woman’s body and the power of love, the Valentine’s collection features sizes ranging f rom A to F in color gradients of deep reds, pretty pinks and peaches, bold blacks, and ivory white ensembles.

The AP woman is no ordinary woman, so her penchant for atypical lingerie makes perfect sense. Askher how she became the woman she is today, and she’ll reply, “With love.” Love for herself, her strength, and her body. Love is her daily affirmation. She only accepts the love she deserves and rejects the need to justify her indulgences. She is the excuse. She is the occasion.