The MCM Spring 2021 campaign is inspired by the convergence between natural and virtual.

“Our Spring Summer campaign celebrates the journeys our consumers take across imaginary, physical and digital domains toward new frontiers of self-expression, self-discovery and co-creation within a new universe – a (MCM)verse. Our new space empowers the ways our tribe remain interconnected today, through shared values, attitudes and experiences which transcend borders, timezones, ethnicities and genders,” said Dirk Schönberger, Global Creative Officer of MCM.

From lush landscapes and techno tundra to multicolored cyber-scenery, MCM introduces a utopian multiverse where fantasy and reality coexist.