For the launch of the Fred ‘Pretty Woman’ collection, Emma Roberts, the new brand ambassador, plays various aspects of love illustrated by the Pretty Woman collection, whole-hearted, spontaneous and daring.

A name which evokes a vivid memory for the House: “When our Rodeo Drive boutique in Beverley Hills received a visit in 1990 from the production team of the film ‘Pretty Woman’, at the time seeking a jewelry piece for its leading actress, we had no idea that the necklace of ruby and diamond hearts they chose would become a special part of the movie, thanks to Julia Roberts’ legendary burst of laughter and Richard Gere’s elegance. So naturally, we named it Pretty Woman. Since then, the Pretty Woman collection has remained part of the Maison, a symbol of love reinterpreted over the years”, explains Valérie Samuel, Vice-President and Artistic Director of Fred.

Today, at a time when love has acquired such personal significance for each of us, Fred draws inspiration from this iconic necklace to make its new ‘Pretty Woman’ collection a modern expression of love’s many different facets under the precept ‘your way your love’.

This vision is captured in a distinctive aesthetic, ‘the heart within a heart’, as well as by a mindset imbued with the Fred’s typical joie de vivre and sense of freedom: the freedom that comes from a style of high jewelry you can wear every day, the freedom to change your jewellery as your mood dictates, to vary your look by mixing and matching, or from the endlessly different ways the pieces can be worn. And, ultimately, the freedom to be and to love, with a love that is joyful, unconditional, daring, secret, dazzling and eternal: your way your love…

The ‘Pretty Woman’ collection is ideal for stacking, for those who want to wear several pieces together like so many proofs and bonds of love.