PRADA SPRING 2021 AD CAMPAIGN
In a riposte to ideas of authorship and auteurship, the Prada Spring campaign is photographed by no-one.
January 11, 2021
The Prada Spring 2021 ad campaign, documenting the first collection created in collaboration by Miuccia Prada and Raf Simons, explores these realities of living today – a reality echoed by fashion, visions of which have been uniquely framed by and mediated through technology during the past year.
Hundreds of cameras, circling models in 360-degrees, simultaneously capture a multitude of views. Technology determines our viewpoint on the collection – just as it defines the 21st century. The models, styling, and curation and selection of these images, however, rely on the human mind and eye – the process a study on the conversation between man and machine.
Marking the debut of Miuccia Prada and Raf Simons as co-creative directors, the Spring Prada Women’s collection explores the notion of uniform with refined and focused designs, combining innovative materials with couture inspired techniques.