Peter Philips, Creative and Image Director for Dior Makeup, is unveiling a new facet of the iconic Christian Dior Rouge Dior lipstick that’s more couture than ever with a new, refillable case with a bold, modern design. The signature, color-enhancing formula enriched with floral lip-care ingredients features a perfectly balanced range of shades and finishes to suit all styles and flatter all skin tones.

“Rouge Dior is the ultimate lipstick that has built a strong image and reputation around the world. Today, it is a timeless icon that never ceases to amaze,”  said Peter Philips.

Decorated with a new ring featuring the Dior initials, it echoes the fitted waists of the designs reinterpreted each season. This new case, embellished with silver trim and the ‘CD’ initials of its creator, combines the sleek design and sophistication of a timeless couture accessory. Today, Rouge Dior embraces the sustainable approach of the House of Dior and becomes refillable once again, following in the footsteps of Christian Dior’s initial vision, whose very first lipstick was created as refillable.

With a perfect balance of pigment and lip-care ingredients, Rouge Dior enhances every woman’s smile with its flawless color in a single sweep. 75 shades, each with subtle nuances to dress women’s smiles: either an avant-garde statement that pushes boundaries or a timeless bold style, it’s anything but common.

Embodied by icon Natalie Portman, this new rouge legend audaciously and brilliantly reinvents Dior elegance. Sporting couture accessories and made-up with a stroke of Rouge Dior lipstick, Natalie Portman transmits a new definition of Parisian chic, as seen through the lens of Inez & Vinoodh.

The reinvented Rouge Dior lipstick collection will be available as of January 15th.