GUCCI X THE NORTH FACE CAPSULE COLLECTION FILM
Gucci reveals its collaboration with The North Face that celebrates the spirit of exploration with an atmosphere evokes the aesthetic of the 70’s.
January 4, 2021
It is a well acknowledged notion that travel leads to self-discovery, and in this conviction The North Face is aligned with Gucci, which similarly empowers people in their quest to celebrate and express their own characters and personalities. The North Face x Gucci Collection is in line with the commitments of both the two brands to eco-sustainable activities.
This special cross-category collection for men and women comprises ready-to-wear, soft accessories, luggage and shoes, as well as some more unexpected pieces linked to the outdoor world of The North Face, such as tents and sleeping bags.
Luggage contain Econyl— a nylon fabric sourced from regenerated materials (from fish nets, carpets and other scraps) that can be recycled and recreated, aiding in decreasing its ecological footprint. Additionally, the color palette was inspired by the 70’s and curated from The North Face materials library. Archival fabrics have been partially incorporated into the collection to give them a new life.
To promote this new partnership, Alessandro Michele has conceived a campaign shot by Daniel Shea, set in the Alps, with a group of Gucci-clad hikers showcasing the forests and peaks of the region form a vast and breath-taking scenic backdrop to the imagery.
Debuting in China, the collection will be distributed through distinctly designed stores and ephemeral Gucci Pins, where the special bright floral patterns of the range will be used to dress the spaces and effect façade takeovers. A limited selection of The North Face x Gucci pieces will also be available on Gucci.com.