Adding to its expansive lineup of makeup goods, Gucci Beauty has now launched a new priming serum and foundation that feel like second skin.

Created to enhance individual spirit is Fluide De Beauté Fini Naturel, a new line of natural finish liquid foundations. Available in 40 shades, follow the Gucci Beauty Foundation Match Maker to find the one for you. Soft, supple and instantly hydrating, the new Sérum De Beauté Fluide Soyeux silk priming serum creates a luminous natural finish whether used alone or as a base for a more full-coverage look.

“Makeup can be used to construct the identity we wish to project, yet this does not mean it has to change what is already there; it should be about enhancing individuality, not concealing it,” Alessandro Michele comments on the luxury house’s latest launch. “This idea is cultivated carefully through the tools we choose to use, as much as by the ones we choose not to.”

Developed to be comfortable, lightweight and completely buildable, the beautifying formula can be adorned as a barely-there finish or for a subtle full coverage look. Prime with Sérum de Beauté Fluide Soyeux for an enhanced glow effect.

A celebration of identity, the new Sérum de Beauté Fluide Soyeux silk priming serum has been meticulously crafted to harness, reveal and perfect the distinctive qualities of the individual. Its universal, non-sticky formula is suitable for all skin types—gliding on smoothly to even tone and plump skin while creating a natural finish with a soft glow effect. Imbued with lightweight agents that blur fine lines and pores, the primer can be worn alone or in preparation for a fuller look using other beautifying tools like Gucci’s foundation.

Shop the collection here.