Olivier Rousteing is unveiling his latest line for the Balmain Pre-Fall 2021 through the windows of the brand’s Saint-Honoré flagship store in Paris. The Saint Honoré store windows were the perfect theater for such a shared creative process, directly to your screen or by the Paris street.

According to the designer, house founder Pierre Balmain often shot his collections outside in front of Balmain’s first address, 44, rue François Premier.

“In fact, we recently recreated some of those Paris-sidewalk images for the launch of our accessories and designs covered in the relaunched PB-Labyrinth pattern — and [this] shooting further builds upon that unique house tradition,” Rousteing explained in a statement.

Go behind the scenes as Olivier Rousteing gives a very private access to our next #BalmainPF21 collection shooting.