GUCCI BEAUTY HOLIDAY 2020 AD CAMPAIGN
Floats to dreamlike state in an atmosphere of theatrical magic alongside Gucci Beauty gifts.
December 9, 2020
The Gucci Beauty Holiday 2020 spectacular is the new festive campaign featuring singer songwriter Florence Welch, with a spotlight on the brand’s full range luscious lipsticks, mascara, and iconic fragrances.
Gucci Beauty releases its limited-edition Rouge À Lèvres Lunaison in three new glitter shades: orange, purple and rouge. Each come in a velvet-textured shimmery bullet with iridescent pearls, capped with an Art Deco-inspired gold and purple tube. Rouge à Lèvres Mat Inspired by the made-up lips of Hollywood’s stars from the Golden Age, Gucci Rouge à Lèvres Mat Lipstick in shade 25* Goldie Red is designed for the expression of sensuality, charm, and influence. The ultimate makeup tool for the Holiday Season, it provokes fascination and desirability as a result of its instant transformative power.
Gucci’s Creative Director, Alessandro Michele said, “Lipstick is the most beautiful object you can find inside a handbag.”
Gucci’s Mascara L’Obscur encompasses the charm and mystery its name suggests with a uniquely shaped brush and formula. The ultra-rich creamy formula builds volume, while curling and lifting the lashes, adding length and definition with a long-wearing finish.
“I designed L’Obscur mascara for an authentic person who uses makeup to tell their story of freedom, in their way. We called it L’Obscur because this word balances charm and mystery,” said Michele.
The signature Gucci Flora is presented in colorful packaging highlighting flora and fauna from the botanical print, originally designed by artist Vittorio Accornero in the 1960s. The feminine scent is comprised of notes of Red Berries, White Gardenia, Patchouli and Brown Sugar.
Gucci Guilty Pour Homme is a modern declaration of self-expression and sensuality, with its Pink Pepper top notes mixed with invigorating Italian Lemon. At the heart there is a balanced combination of Orange Blossom Absolute, Neroli and French Lavender, while Patchouli and Cedarwood bring a sensual power and long-lastingness.
Debuting the first fragrance developed wholly under Alessandro Michele’s creative vision: a scent designed to celebrate the authenticity, vitality and diversity, the Gucci Bloom fragrance flourishes in a natural, expressive and individual way.