GENTLE MONSTER 2021 PRE-COLLECTION CAMPAIGN FILM

GENTLE MONSTER 2021 PRE-COLLECTION CAMPAIGN FILM

Gentle Monster’s pre-collection campaign ‘VOID’ depicting the brave embracement of the future.

December 7, 2020

The Gentle Monster 2021 Pre-Collection campaign views ‘void’ as a space full of potential and the possibility to fill, and relentlessly heads toward it. Arriving in seven styles, the lineup highlights the brand’s futuristic aesthetic.

Kicking off the range is “Deus,” a rectangular frame that seems to be inspired by ’90s fashion. The narrow acetate design comes in versatile black, along with translucent brown and gray frames complete with tinted lenses. “Ghost” follows a similar theme, but with a more summer-ready color palette of blue and yellow, sporting silver hardware detailing on the sides. For those looking to add staple and timeless styles to their lineup, look to “Frida,” “Rick” or “Agail” – simple silhouettes featuring subtle details. Rounding off the collection is “New Bond,” a retro, fall-ready design with golden frames and tinted green lenses.

Discover the Gentle Monster 2021 pre-collection products with delicate yet solid design reflected through the ‘void’, a space infused with the real and the abstract.

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