Creative Director Caterina Negra collaborates with Patrick McDowell, a designer renowned for his stance on sustainable fashion, on the Pinko Reimagine collection, exercising the positive impact of saving and up-cycling discarded fashion items.
Working together, Pink and Patrick are passionate about looking for innovative ways to lower the impact of the fashion industry and to create a more sustainable approach to consumerism. Whilst exploring the Pinko archive, Patrick has carefully selected discarded pieces of dead stock from previous collections which he has then skillfully and creatively reinterpreted and repurposed into new creations.
Using some of his own signature design and embellishment techniques, Patrick has given these garments a new life and fresh re-design whilst remaining true to the nature and glamorous aesthetic of the Pinko brand.
“I am so thrilled that Pinko has taken this bold step towards a circular fashion industry. These steps are vital to show that not only can brands save unsold stock, but go one step further by ‘reimagining’ them into new, exciting and relevant collections for their customers,” said Patrick McDowell.
The fashion capsule consists of styles across different product categories ranging from patchwork jeans, sequined blouses, blazers, jeweled capes, embellished coats and handbags and will be available on Pinko.com from December, as well as selected Pinko and multi-brand stores.