Welcome Nour Arida, Alexa Chung, Hannah Quinlivan, Jung Eun-Chae, Rola and Dongyu Zhou as the new stars of the Boucheron Holiday 2020 campaign film, titled “Sharing Holiday Emotions,” adding their own style and personality.

They are completely unique and yet these six women, here, are alike. With their elegance and their attitude, their career and their choices though life, they define femininity and style both so dear to the Maison. These women are distinguished by their unique style and individuality, yet they have a lot in common through their elegance and behavior, and through their career and life choices.

Discover, in all intimacy, their most treasured holiday memories and favorite pieces among the Maison’s creations.