GIORGIO ARMANI BEAUTY SÌ HOLIDAY 2020 FRAGRANCE FILM STARRING CATE BLANCHETT
Celebrate the holidays with Cate Blanchett, Giorgio Armani Global Beauty Ambassador and Sì Eau de Parfum.
November 27, 2020
This Holiday season, Giorgio Armani Beauty captures a magical, imaginative mood, with a new film inspired by the spirit of its iconic feminine fragrance, Sì, starring Oscar-winning actress Cate Blanchett.
This film radiates an enchanting, whimsical allure, transporting us to a playful world of surprises. The film sees Cate Blanchett embrace an imaginative, joyful journey through a series of different aesthetic universes, each corresponding to one of the letters in the name “ARMANI”.
Filmed as a series of tableaux, realized on individual sets within a single studio, the film conjures an atmosphere of modern make-believe. As it plays with perspective and scale, so immersive is this enchanting world that the viewer cannot help but be drawn in by its uplifting charm.
Inspired by Giorgio Armani’s signature colors, this universe is rendered in rich reds, glistening glitter, and lush golds. Within this chic, fantastical world, Cate Blanchett surprises and delights at every turn. From lying carefree on her bed in a sumptuous couture gown, to playing a fairy with sparkler wand alight, or discovering a trove of presents, the actress personifies defying the rules and living life with passion. To reflect the inspiring spirit the film, and in turn of the Sì fragrance, the soundtrack is a remix of the 1963 hit ‘You Don’t Own Me’, by American pop singer Lesley Gore.
A declaration of freedom, of love, and of life, Sì celebrates the courage of women to write their own rules, and to embrace a life lived intensely.