FEAR OF GOD X SSENSE ‘SEVEN DAYS TO FOREVER’ COLLABORATION WITH JERRY LORENZO
Fear of God and Ssense collaborated to launch a seventh collection with an immerse online experience.
November 18, 2020
Ssense and Fear of God‘s Jerry Lorenzo launch ‘Seven Days to Forever,’ an exclusive collaboration featuring an immersive digital experience weaving together bespoke interactive content, seven consecutive days of product launches, and new and previously published editorials.
“We are honored to be partnering with Ssense on this project—Ssense has supported Fear of God since the inception of our brand’s launch,” says Jerry Lorenzo, founder of Fear of God. “We’ve had a long-standing relationship, as well as a lot of mutual love and respect for each other’s business and craft. They are the perfect partner to build our legacy with.”
In celebration of Fear of God’s seventh season, ‘Seven Days to Forever’ encapsulates and expands upon Ssense and Lorenzo’s years of collaboration, by reimagining the world of Jerry Lorenzo and binding all brands under the Fear of God moniker. Seven is a prime number, and is illustrated everywhere from the days of the week, to colors of the rainbow, to the wonders of the ancient world, and is often considered symbolic of intuition, inner wisdom, and completeness.
There will be a launch every day for the next seven days starting November 18th, 2020. The launches will include a new seasonal capsule for Essentials Fear of God, a collaboration with Barton Perreira and one with Ermenegildo Zegna. Visit FearofGod.Ssense.com to view the daily calendar.