COS FALL 2020 AD CAMPAIGN
COS' latest campaign, New Perspectives, featuring the Fall collection shot by acclaimed photographer Jack Davison and styled by Clare Richardson.
October 23, 2020
The COS Fall 2020 ad campaign shines a light on key members of the creative community and celebrates what they stand for.
From visionary stylist Ibrahim Kamara, to models Lara Stone and Sora Choi, poet Greta Bellamacina and artist Rhea Dillon, to ballet dancer Isaac Hernández – the campaign features a diverse mix of fifteen creative individuals captured in a series of portraits in Davison’s iconic style. United by their strong values and ideas, the cast reflect COS’ celebration of contemporary culture and vision for a better future.
The COS Autumn Winter 2020 collection merges innovative properties with traditional techniques to form redefined classics, devoted to lasting style and longevity. Key looks are featured in the campaign, muted neutral colors of cream, beige and tonal greys that build the foundation of the season, contrasted with electric blue, faded primrose and pine green.
Tying in with the new season, the COS Magazine will relaunch in a digital format, reflecting the campaign theme of New Perspectives in its first monthly issue. Features will cover a wide range of topics related to interesting people, places and things.