Dressed in a red velvet case which echoes its powdery matte finish, the Givenchy Beauty Le Rouge Deep Velvet embodies the chic and sensorial attributes of the Maison. Developed under the guidance of Givenchy’s Makeup and Color Artistic Director Nicolas Degennes, all shades in the range are a fashion statement with signature boldness.

Le Rouge Deep Velvet features a well-balanced texture that expertly combines intense color, sensuality, and an ultra matte finish. Its formula is extremely rich in pigments and mattifying powders and glides onto the lips. One stroke is all it takes to adorn them with intense matte color. Protective, comfortable and long-lasting (12 hours), the formula keeps lips hydrated for 6 hours and guarantees an intense makeup result.

Until recently, the Le Rouge Deep Velvet palette was composed of six colors. Now, it expands to include fifteen highly-pigmented shades, each one more impactful than the other.

Since its launch in 2019, Le Rouge Deep Velvet Rouge Grainé No.37 has defined itself as the line’s star shade, undoubtedly because this unique crimson red tone is both daring yet balanced, neither too orange nor too blue. Following its success, Le Rouge Grainé No.37 is now also available, in 2020, in the leather lipstick case with its creamy formula combining high coverage with a luminous matte texture. Couture chic is on everyone’s lips.

A true fashion accessory, Le Rouge is a style icon that expertly reinvents itself over and over. This year, it is featured in ten brand new cases, already cult. Choose between these unique caps according to your mood, to stand in for the line’s iconic black leather or red suedine versions.

Shop the collection here.