For Fall, David Yurman chose to renew its timeless celebration of relaxed American luxury in a contemporary way.

September 22, 2020

Reflecting the brand’s philosophy, the David Yurman Fall 2020 ad campaign captures ease and emotion, bringing collections to life on the body.

Inspired by the work of Brian Clarke—the most celebrated stained-glass artist in the world today—the Fall campaign injects a collage of color and light by setting David Yurman jewelry against Clarke’s inspirational works.

“Brian’s work creates a sense of euphoria… when light illuminates, it transforms darkness into a kaleidoscope of color. His works bring joy and revitalize our world, inspiring a new kind of beauty,” says cofounder and chief designer David Yurman. “Given the current state of the world, his work feels especially meaningful—the human spirit craves beauty and joy, even in the most challenging times.”

While Brian Clarke and David Yurman work with different mediums, they have followed similar paths in their careers. As artists, they strive to elevate their craft into an art form, working to achieve beauty through framing light and color – for Clarke, most notably in stained glass and for Yurman, in jewelry. The relationship between art and jewelry is exemplified in this campaign, highlighting the brand’s artistic reverence and sensibility.

The collections featured in this campaign offer a range of signature designs, meaningful motifs, and one-of-a-kind pieces in an array of mixed metals and brightly hued stones. Each piece is designed to be layered together and to express the wearer’s unique style.

The campaign also underscores David Yurman’s title sponsorship of Brian Clarke’s ‘The Art of Light’ exhibition at the Museum of Arts and Design in New York. David Yurman’s partnership with Brian Clarke emphasizes the brand’s ongoing support of the arts and cultural institutions, which is critically important now more than ever.


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