ETRO PEGASUS CLUB FALL 2020 AD CAMPAIGN

ETRO PEGASUS CLUB FALL 2020 AD CAMPAIGN

Etro launches the new Pegasus Club campaign, shot by photographer Matthias Vriens,

September 18, 2020

Presenting the the latest version of its iconic Pegaso Bag in patent leather for the Fall 2020 season and a preview of the unprecedented collaboration with Gianvito Rossi with the Etro Pegasus Club campaign.

American model Alton Mason, Italian fashion icon Anna Dello Russo, Swedish supermodel Elsa Hosk, American model Halima Aden, Tunisian actress Hend Sabri, Japanese model Hikari Mori, Italian singer Myss Keta and Spanish socialite Naty Abascal are the eight international protagonists of the campaign. Different individualities united by a strong personality, they are portrayed in black and white or on a bright orange background in seductive poses.

The new Pegaso Bag, paired with Paisley-decorated black coated canvas trench coats during the Fall Winter 2020/21 fashion show finale, features a Pegasus-shaped resin maxi buckle. Available in small and medium sizes, it is characterized by a black, electric blue, red or yellow glossy finishing.

Red and blue Paisley prints also personalize Gianvito Rossi’s reinterpretation for Etro of its iconic Gianvito pumps, revealing one of the four styles of the exclusive Gianvito Rossi for Etro collaboration, which will also include flats and boots.

The new Pegaso is now available for purchase at Etro boutiques, online and in selected international retailers.

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