STUART WEITZMAN FALL 2020 AD CAMPAIGN FEATURING SERENA WILLIAMS
The Fall campaign features head-turning boots designed for high fashion and high function.
September 16, 2020
Featuring a range of boots, the SW global spokeswoman Serena Williams returns for the Stuart Weitzman Fall 2020 ad campaign. Each boot style in the campaign elevates a key seasonal trend, as well as highlights the brand’s renowned Spanish artisanal craftmanship, which remains focused on maximizing comfort with every step.
The Parton to-the-knee boots stand out with a flared sculptural heel and a structured tube silhouette. The Kolbie lace-up boots offer an elegant spin on the lug-sole by way of a chain link detail on the welt and metallic eyelet hardware. Finally, the Caressa 80 stretch mid-calf boots are distinguished by a modern square-toe and are further defined by the brand’s signature sleek, second-skin fit and an angular block heel.
Serena Williams — award-winning athlete, entrepreneur, philanthropist and mother — brings these styles to life dynamically in the campaign. “I love the way I feel in Stuart Weitzman boots. They’re beautiful and stylish but also so versatile and comfortable, I can pair them with anything and wear them all day!,” says Serena Williams. “With my busy schedule I need shoes that can transition from day to night, and also allow me to keep up with my daughter.”
The creative team from Serena Williams’s debut Stuart Weitzman Spring 2020 campaign also returns for Fall 2020. This includes photographer Ethan James Green, whose striking black-and-white imagery captures the dynamism of Serena’s spirit.
In addition, the Stuart Weitzman Fall 2020 ad campaign also features the photography of renowned still-life photographer Robin Broadbent. With his exquisite and illustrative aesthetic, he elevates the detailed beauty and craftsmanship of each made-in-Spain silhouette.