CHRISTIAN DIOR FALL 2020 CAMPAIGN FILM

CHRISTIAN DIOR FALL 2020 CAMPAIGN FILM

Driven by a powerful feminist vision, the Fall collection designed by Maria Grazia Chiuri celebrates self-affirmation.

September 7, 2020

The Christian Dior Fall 2020 campaign is inspired by Italian feminist art, questioning the construction of feminine identity through which clothing plays an essential role.

Captured through the lens of Paola Mattioli, the models incarnate a committed spirit, mirroring the philosophy of the Creative Director of Dior women’s collections.

A true ode to pluralistic femininity, this series of captivating, poetic and spontaneous portraits showcases key codes seen on the runway, from polka dots and checks to the reinvented Bar silhouette. Underscoring this assertive allure are velvet versions of the Dior Book Tote and Lady D-Lite bags as well as the new Dior Bobby and emblematic scarves.

On t-shirts, the “I say I*” manifesto echoes the show’s scenography and radiates the power of the feminine; a powerful celebration of diversity and a singularity that goes beyond stereotypes.

The accessories that embellished the Creative Director’s looks were likewise inspired by an ode to the 1970s and multiple kinds of femininity, resulting in jewels, shoes, hats and bags with a highly personal twist.

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