COACH FALL 2020 CAMPAIGN FILM STARRING JENNIFER LOPEZ
Introducing Coach's Fall 2020 campaign, a new perspective on what matters most, family.
September 1, 2020
Starring Jennifer Lopez and two other generations–her mother Guadalupe “Lupe”, and children Max and Emme, the Coach Fall 2020 campaign is a story about family.
“Coach has given me an opportunity to reflect on three generations of love and appreciate the blessings that I have,” Lopez said. “In a year like this year, where there is so much chaos, so much change and uncertainty just happening all around us, family is all about having a constant source of love and light for each other. I have never felt so close to my family or so dependent and needing them as I have during this time in my life.”
Dressed in cozy-looking sweaters and jackets, they each go around the table asking “this or that” questions.
In the Coach Fall 2020 campaign images, Lopez wears a monochromatic mustard ensemble with a statement patchwork shearling jacket and neutral accessories, styled with a yellow leather midi skirt with a coordinating fitted sweater, paired with a bold pierced shearling blouson. It is crafted from 100% shearling with a beige base hue and brown, tan, kelp green and salmon-colored detailing.