ACNE STUDIOS FALL 2020 AD CAMPAIGN
To capture the garments showcasing man’s best friend, Acne Studios gathered members of its own team members for a portrait of employees and their dogs.
September 1, 2020
The Acne Studios Fall 2020 ad campaign features dog artwork realized by British artist, Lydia Blakeley, known for casting her creative gaze onto everything from prize poodles to cat memes.
Swedish photographer Anders Edström, captures this Acne Studios special occasion. Staffers along with their dogs were photographed wearing the pup-focused garments as well as oversized suiting pieces from the collection at the headquarters in Stockholm, once the Czech Embassy.
“A while ago I became a dog owner myself. Ever since then I’ve started to notice the ‘dog people’, walking, being and dressing. I didn’t see them in the same way before and now I guess I’ve become one myself. For this collection, I wanted to highlight and credit that subculture for all the inspiration it has given me.” says Jonny Johansson, Creative Director of Acne Studios.
With the 70s brutalist-style building as a backdrop along with interior, the portrait captures Pontus Björkman, Global Wholesale Director and his Yorkshire Terrier Kenzo; Edouard Schneider, Global Communications Director and his Miniature Dachshund Pumba; Ioana Ciocan, Technical Designer and her French Bulldog Jasper, to name a few.
The Acne Studios Fall/Winter 2020 collection in full is a reimagination of vintage workwear. Lydia’s dog motifs, which are screen-printed throughout the collection on cotton staples, are found among lumberjack-inspired flannels, over-dimensioned checks and classic denim. The collection is composed of a range of fabrics, from denims to silks, in a mix of bold and neutral hues.