GUCCI DÉCOR SOUVENIR FROM ROME COLLECTION
Gucci launches a décor collection, designed specifically to enable people to dress their own living spaces in a sophisticated, contemporary and creative way.
August 25, 2020
Reflecting the eclectic, Romantic aesthetic of Creative Director Alessandro Michele, the Gucci Décor collection incorporates a multitude of House motifs, delivering an exuberant combination of color, pattern and design, incorporating text and multiple references to the lexicon of Gucci’s rich patterns, which often involve blooms and creatures.
Among the many new concepts in the 2020 Gucci Décor collection is “Souvenir from Rome”. Referencing the beautiful, opulent marble decoration of the rooms of the Musei Capitolini in Rome. All are bound together by the text “Souvenir from Rome”, which appears on each item in this family, except for the star shaped ashtray that shows the GG script.
The new marbling pattern exemplifies the craft and artisanal skill that goes into the creation of Gucci Décor. The collection is 100% made in Italy and it is a true celebration of the rich culture of Italian art and of Italy’s great tradition of artisan makers.
Gucci Décor has developed a group of distinctive cloches made from silver-plated brass with an antique effect. Cloches reference meal times at the great houses of the past, and in the context of contemporary life make an eccentric impact. Each of these domed plate covers displays an engraving of a different word or phrase: for example, “Gucci Orgasmique” or “Maison de l’Amour”. They can also be personalized with the addition of initials. The cloches come with five different handles featuring animals and de-signs taken from the House archive: a hare, hand, snake, wolf and pomegranate.
There are a multitude of new patterns and designs across the porcelain pieces like candle holders and flower-shaped boxes, many featuring new texts and slogans. One notable new addition is the House’s famous Flora pattern.
Another recurring theme for Gucci Décor is the star and eye print. Now the black and white version has been reworked and enriched by incorporating a bright, multicolor rainbow surrounded by colorful stars for a porcelain star-shaped ashtray and three different porcelain mug designs with black snake handles.
Blankets are woven on a jacquard loom that enables the creation of a reversible fabric with the tartan on one side and an interlocking GG diagonal stripe motif on the other. There are several different tartan color variations and as well as featuring on fringed blankets, and others that have embroidered patches and a satin trim, these are also used for square cushions with coloured moiré backs.
For those who wish to make a particularly strong statement there are new wallpapers inspired by motifs used in the ready-to-wear collections and by iconic House patterns. Perfect for an accent piece or room divider, Gucci has added three new hinged folding screens to the Décor Collection. A low screen has a metal structure and three panels on which fabric has been sewn.
Gucci Décor is available in Gucci flagship stores and Gucci boutiques, online at Gucci.com and in select specialty stores.