MARNI RESORT 2021 COLLECTION
Marni's multilayered idea of beauty is central to the new Cruise collection which was shot via FaceTime by Jack Davison.
August 18, 2020
For the Marni Resort 2021 collection, the lookbook was photographed on a wide-ranging cast of young models and friends who were sent samples that they styled themselves.
“Their individual reaction and their imaginative attitude has proved extremely energizing, and truly rewarding for me,” said Risso. From a creative standpoint, he worked at “passionately blending Marni’s past, present, and future,” as he explained. “Designing this collection, we’ve instinctively ventured into the definition of our essence. Instead of reverting to external conceptual or visual inspirations, we decided to look inward, to extract and distill our very own most expressive qualities, stripped down to their Marni reality. It felt like a joyful liberation.”
All the Marni signifiers were here: the delirious pattern-clash of floral prints (more naive and less conceptual than usual); the play on extravagant deconstructed volumes and silhouettes; the bohemian-grunge feel colliding with the formality of tailoring and with the ease of retro-sporty references.
The collection was actually designed with this a virtual medium in mind. “It isn’t less bold in the least,” pointed out Risso. “It’s just that the point of view is clearer and sharper.”