GIORGIO ARMANI BEAUTY MY WAY FRAGRANCE FILM
Giorgio Armani is pleased to announce the introduction of My Way, a bright white flowers fragrance which unfolds a new chapter of femininity, designed with a commitment to sustainability.
August 10, 2020
The Giorgio Armani Beauty My Way fragrance is a strong and singular statement, communicating a resolve to follow one’s own path. Capturing a spirit of curiosity and connection, it translates in its ethos “I am what I live”. Bright, modern, and feminine, this captivating scent is like a powerful, bright bouquet of white flowers capturing the mood of a new femininity: free-spirited, elegant, and on a quest to discover oneself.
My Way’s top notes are composed of Bergamot from Calabria, Italy, and Orange blossom from Egypt. At My Way’s heart is Indian Tuberose, which combines with Jasmine Grandiflorum super infusion and Jasmine Sambac, also from India, to create a sense of generosity and radiant
femininity in the fragrance. The fragrance’s base notes, meanwhile, are composed of Vanilla Bourbon Premium from Madagascar, Virginia Cedarwood from USA and white musks.
The My Way glass flacon stands out for its striking contrast between the cap’s expressive curves, the bottle’s sleek, clean lines and the vibrant pink juice. Designed to last, My Way bottle is refillable.
My Way reflects Giorgio Armani’s longstanding commitment to sustainability, through actions such as its innovative, refillable and recyclable flacon, as well as its carbon neutrality. Giorgio Armani also favors using natural ingredients responsibly sourced through local programs based on fair trade principles, in collaboration with local NGOs. From the use of recycled and recyclable materials and sustainably sourced ingredients to its innovative bottle refill system allowing significant reduction of materials waste, My Way encapsulates the brand’s eco-conception efforts.
“I believe that environmental issues should be close to everyone’s heart, now more than ever. There is no way we can ignore the fact that the future of the younger generations depends on our choices,” said Giorgio Armani.
The Giorgio Armani Beauty My Way is now available exclusively on Armani.com and globally from August 23rd, 2020.