SALVATORE FERRAGAMO FALL 2020 AD CAMPAIGN
Whether it’s the details or the big picture, Salvatore Ferragamo welcomes your scrutiny and perspective for Fall.
August 3, 2020
The Salvatore Ferragamo Fall 2020 ad campaign that is designed to stimulate the eye, fire the mind and stir the soul. Working in a London studio, Creative Director Paul Andrew shaped a multi-faceted portfolio that reflects the depth and richness of the season’s shoes, ready-to-wear, and accessories. Still lives of key accessory pieces – shoes, bags, eyewear and belts – are shot through defocused symmetrical impositions in the foreground, challenging the eye to search out its subject. These are placed across from full length portraits of three models – Mariacarla Boscono, Malick Bodian and Luca Lemaire – wearing full looks from the collection of which those accessories are a part.
“I wanted to create an elevated and colorful campaign that invites the viewer to appreciate the craft and beauty in individual pieces and simultaneously appreciate the impact when the collection is coordinated into toe-to-head looks,” said Paul Andrew. “It’s a campaign about the relationship between depth and surface, that plays foreground against background in a way that provokes the eye to focus – to seek out beauty. There was also an additional interplay between the personalities of Mariacarla, Malick and Luca that contributed an extra depth and dimension to the final photographs. This is a time to question our ways of seeing to enable us to see the world afresh, and in some small way I hope this collection helps to provoke that.”
From close-up to full length, the full spectrum of Andrew’s chic and elevated wearable works of art are delivered in intensely rendered visual snapshots. The result is a gallery of arresting imagery from the Salvatore Ferragamo Fall 2020 ad campaign that fully showcases the know-how and aesthetic verve of Salvatore Ferragamo – a visual narrative that is testament to the house’s compelling lexicon of beautiful, useful and timeless designs.