With notes of juicy rhubarb, bright daffodil, comforting almond milk and cashmeran, the Marc Jacobs Beauty Perfect fragrance is nothing you would expect and everything it needs to be.

“I tattooed ‘perfect’ on my wrist to remind me that, when I’m looking at myself and wishing I could be stronger in this way or better at that thing, I can just say, no, I’m exactly how I need to be right now,” says Marc Jacobs. “My new fragrance, Perfect, was inspired by my belief that we are all perfect as we are, which is expressed in the campaign through each of our amazing cast members.”

Shot by the famous fashion photographer Juergen Teller, under creative direction by Katie Grand, the Marc Jacobs Beauty Perfect fragrance campaign features models Lila Moss (daughter of supermodel Kate Moss), Alek Wek, Akon Changkou, Mei Kawajiri, twins Margo and Madelyn Whitley, and talent that was hand-picked through the open social media casting call, including Isold Halldoruttir and Nathali Turner, among many others.

“It was an incredible experience shooting the Perfect Marc Jacobs campaign alongside the full cast,” says Lila Moss. “I absolutely adore the fragrance and the bottle, and I’m so honored and excited to be a part of a campaign with such an important message of self-love and self-acceptance.”