CHRISTIAN DIOR FALL 2020 HAUTE COUTURE COLLECTION
Maria Grazia Chiuri called on director Matteo Garrone to create a film that would capture the magic and wonder of the Dior dream for the Fall Haute Couture collection.
July 7, 2020
The Christian Dior Fall 2020 Haute Couture collection by Maria Grazia Chiuri was exclusively revealed online, at the heart of a magical film entitled Le Mythe Dior, directed especially for the House by Matteo Garrone, the emblematic Italian filmmaker who recently signed Pinocchio.
The Atelier’s virtuoso miniature creations come to life as if by magic, traveling through a dreamlike, fantasy universe. Embodying a veritable alchemy of the Dior dream, mythology and the silver screen, this moment of enchantment pays homage to the Théâtre de la mode, a unique event initiated in 1945 to promote French couture around the world, and Paris, more than ever, as the unrivaled capital of haute couture. Luxury being above all about the beauty of gesture, imbued with emotion and joie de vivre, it was essential and symbolic for the Creative Director of Dior women’s collections to in turn perpetuate and reinvent, during these unprecedented times, a spirit of freedom and renewal in the name of the creative energy passed down by Monsieur Dior.
The spellbinding collection highlights the noble character of the artisanal poetry that sculpted, shaped, embroidered and sublimated these exceptional creations. In creating these thirty-seven captivating silhouettes, Maria Grazia Chiuri wished to celebrate the work and the journeys of five indomitable, magnificently inspiring figures of the Surrealist movement: Lee Miller, Dora Maar, Dorothea Tanning, Leonora Carrington and Jacqueline Lamba. Each one a visionary, these audacious personalities transcended their role as “muse” by affirming their vocations as artists of dazzling talent.
Maria Grazia Chiuri discusses the creative common ground that exists between the worlds of cinema and couture, and speaks about the inspirations behind the ingeniously presented collection, from female Surrealists to the enchantment of the historical Théâtre de la Mode touring exhibition.