Demna Gvasalia’s Pre-Fall collection shows signs that the brand is looking to expand into athleticwear with a branded gym wear.

June 19, 2020

The Balenciaga Pre-Fall 2020 campaign is a cinematic grouping of the season’s collection in a more subtle, toned-down and less futuristic conveyance as seen in past campaigns.

The campaign film features tender, fleeting moments, of loaded stares and bittersweet stillness, mostly between couples. Directed by Maurus Vom Scheidt it features a familiar mix of beautiful Balenciaga people dancing, laughing and hanging out, gazing at the horizon.

Demna Gvasalia’s newest range includes atheleisurewear with the new GW logo that stands for gym wear, and the new flat vegan trainers, Drive and Zen. Some featured an Olympic flame, in a nod to the summer games taking place in Tokyo next year. The loungewear spirit carried over into the smarter looks: a draped red dress took its cue from a sweatshirt, while a silky calligraphy-print tent dress was paired with chunky red slides.

The collection features unnoticeable classics with trouser suits and minimal cuts and off proportions of the boxy jackets and outward-curving trousers. Bell-sleeve Cristobal-style 1950s coat and printed leggings are covered with the souvenir Balenciaga logotypes. Sculptural coats with gigantic bell sleeves were an alternated with spins on the mundane with extra-large sweaters, biker pants and slouchy jeans.

Intriguing details such as flipped collars, stacked pockets and diagonal seams took the spotlight as unique detialing.


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