PAT MCGRATH LABS ‘DIVINE ROSE’ AD CAMPAIGN FEATURING FIRST GLOBAL FACE NAOMI CAMPBELL
Supermodel Naomi Campbell stars in the new campaign for 'Divine Rose' as the brand's first face.
June 10, 2020
Making a grand debut in her new role, Naomi Campbell stars in a new short film directed by McGrath celebrating the launch of the new Pat McGrath Labs ‘Divine Rose’ Collection, which features vivid roseate mattes and holographic pigments for the eyes and lips.
“I am thrilled that my sister Naomi Campbell is our first official face at Pat McGrath Labs,” revealed McGrath. “Naomi’s beauty is without compare, but what truly makes her special, and the ultimate McGrath Muse, is her legendary loyalty, unparalleled work ethic and sublime soul. It is an understatement to say that I consider myself blessed to call her a friend. To be a part of her luminous legacy as a trailblazer in the worlds of beauty and fashion, is truly an honor,” said McGrath.
This new range is filled with light-reflecting pigments for both the lips and eyes, with the collection’s standout feature being a new Eye Palette in high impact pink tones. Those rosy shades are directly referenced in the campaign.
“It’s an absolute honor to be the new and first official face of Pat McGrath Labs,” revealed Campbell. “Pat is my chosen family and an undeniable creative force in the beauty business who has been in my life since the early stages of my career. Pat has created a line that brings fantasy and glamour back into our daily lives and makes us dream again! There is no one else I’d rather embark on this journey with other than the iconic Pat McGrath,” said Campbell.