SHOP THE SPORTMAX 50TH ANNIVERSARY CAPSULE COLLECTION
Sportmax pays homage to their history with a salute to the brand's style and a key feature of the 50th Anniversary Collection.
June 4, 2020
Shop the interactive Sportmax 50th Anniversary collection presenting 15 modern pieces tailored by our unique history, recut and reprised in a palette of evocative 1970s color ways. Celebrate this landmark in the journey of Sportmax with true classics with a progressive uplift and a twist.
Creating contemporary classics inspired by the past, Sportmax gives a fresh twist to its 1970s heritage, especially by using a special sewing and garment construction technique invented at the time, which enables the creation of destructured, lining-free clothes.
Sportmax’s most celebrated tailoring techniques, re-imagined, re-contextualized and revived in vivid emerald green. A rich concerto of dashing reds adds a contemporary flair. Dynamic reconstructions inspired by our distinguished history, seen showing off in bold ultramarine blues.
Sportmax was one of the first labels to introduce the concept of ‘total look’, with easy-to-match items, especially dresses, sleeved tops, trench coats and knitwear. Tailored fits, leather, pleated fabrics, knitted items, colorful graphics and a sportswear mood were the other key distinguishing elements of the label’s style.