Designed by Creative Director Louise Trotter, the Lacoste Polo Merci is a solidarity product that plays on Lacoste’s iconic crocodile logo embroidering a heart around its instantly recognizable emblem.
“Reinterpreting the iconic Lacoste polo shirt by wrapping it in a simple red heart seemed to us the best way to show our admiration for those committed to saving lives during this pandemic,” said Trotter.
The turnover from each sale of the Polo Merci, named after its classic cut polo, will be donated in full to the Lacoste Fund, which supports the International Federation of Red Cross and Red Crescent Societies around the world.
Since March, backed up by voluntary work from its own employees, Lacoste has produced more than 200,000 fabric masks in its factories in France and Argentina – and distributed them to local authorities and stakeholders.
“The L.12.12 Polo Merci is in line with the brand’s continued commitment in this unprecedented health crisis. This solidarity action illustrates how fashion can, at its own level, act in solidarity to serve the most exposed people,” added Lacoste CEO Thierry Guibert.