GUCCI FLORA GORGEOUS GARDENIA LIMITED-EDITION FRAGRANCE FILM

GUCCI FLORA GORGEOUS GARDENIA LIMITED-EDITION FRAGRANCE FILM

Discover the new limited-edition fragrance from the Gucci Flora perfume range with a fun new hue.

June 1, 2020

Paying homage to the nuances of the color lavender, a new limited-edition Gucci Flora Gorgeous Gardenia bottle design encapsulates the intensely feminine fragrance, combining the lightness of the gardenia’s first blossom and the richness of its flower in full bloom.

A collectable piece paying homage to the nuances of the color lavender, the limited edition Gucci Flora Gorgeous Gardenia eau de toilette is inspired by the untamed beauty found in nature at springtime. Opening with a prelude of Red Berries, the scent reveals an opulent floral heart. The plushness of White Gardenia petals is enhanced by the warmth of Frangipani flower and underlaid by the delectable aroma of Patchouli and Brown sugar.

The scent is presented in a limited edition lavender painted hexagonal-shaped bottle, offset by black Gucci lettering and a refined narrow black bow. The fragrance is presented in colorful packaging highlighting flora and fauna from the House’s famed Flora print, originally designed by artist Vittorio Accornero in the 1960s.

Captured by Pierre et Gilles referencing art history and pop culture, the artistic duo has created a fantastical setting to celebrate the Gucci Flora fragrance.

“I’ve always wanted to collaborate with Pierre et Gilles. I like their idea of estrangement from reality, their dialogue with fantasy, with the surreal and with the sacred linked to pop. I find there are many connections with my work. If there is something that needs surrealism and transcendentalism, it is precisely the idea of perfume, so it was therefore natural to work with them on this project,” said Creative Director Alessandro Michele.

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